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The National Bike Show 2007 Review
Birmingham
NEC 28/28th April 2007
Event Review
We were lucky enough to be invited as press to this years bike show
giving us more sneaky peaks at behind the scenes action than ever
before...the following is a review of our day and finds along with a
selection of photos of new bikes and thoughts on new kit we saw...
Then Bike Show
has come back to the NEC after a few years away elsewhere, and for
ease of travelling we couldn't site it at a better place location
wise.
We were eagerly anticipating attending this event to see what the NBS
and NEC would have to offer now together as one once more. I have to
admit straight away we were pretty disappointed with the event on a
whole...read on...
The first nag was the great lack of attendance from major players in
the market. Many of the big UK distributors for bikes such as ScottUSA,
Specialized and Trek weren't present, leaving huge gaps open in the
market retail wise. Many of the UK's smaller frame and parts
manufacturers and distributors attended the event, and it was nice to
see so many together in one place.
Second nag of the day was the lack of things to see, to be honest we
were bored after 2 hours and left shortly after - there certainly
wasn't enough to look at to warrant staying all day - the lack of
attending companies on a whole was poor and the trade area was pretty
lacking in attendance too. The asking price of £18.50 a ticket per
adult we feel was a ridiculously high price for not a lot back - if we
had had to pay I don't think we would have attended now knowing what
a disappointment the whole event was. I feel sorry for everyone who
paid that much for such a disappointment to be honest.
On a more
positive note the event seemed to be well organised and staff were all
very friendly and helpful. The Trials display was incredible to watch
some mental tricks being pulled by some of the UK's best Trials
talent. The 4X track though was terrible - it was simply a 300yard
strip with one jump for 4X sprinting, and the track was hidden away
between the Trails arena and the king of dirt section - nothing much
visible to the crowds at all, not good.
Another sad note
was the lack of pro riders visible around the place, I know we went on
the Sunday, but still, several pro riders vans and team set ups were
there with no signs of the riders themselves - it would just have been
nice for the public to have been able to see and shake hands with a
few pro idles.
Overall it seemed to be a well organised event, but for future events
we feel there needs to be more on offer for the public to see or do,
or instead see a drop in the entrance price. Shows such as the 4X
track arena also need to be thought about a bit more too, to make sure
people can see the goings on.
Fingers crossed for improvements for 2008.
We would of course like to thank all behind the organisation of the
National Bike show, to thank them all for their hospitality and the
invite to the event. Many thanks.
The Bikes and Kit
There were a wide range of companies
and distributors around on the day - we had everything from super high
technology efficient companies such as local motorsport inspired K-9
DH Industries bikes back down to traditional raw simple frame builders
such as DMR. It was great to see so many of this countries smaller
companies all under one roof, and it was certainly good to be
able to see and compare different companies products face to face.
Santa Cruz were present (through distributor Jungle) showing off a
showcase of some gorgeous high end MTB monsters. The new shape monoque
V10 was showcased along side the super light blur range. Some great
paint schemes were on show with some superb examples of build kits and
custom colours. It was also our first face to face meeting with the
new Nomad bike - a new all day/freeride frameset, super tough, super
strong, but surprisingly light. The Nomad also boosts no end of
options and ideas for builds from light xc groupsets to super tough 'huck-sets'.
It was certainly nice to see such a big frameset company present and
it was superb to be able to see and compare their whole range face to
face.

^ Santa Cruz V10

^ Santa Cruz Superlight

^ Santa Cruz Bullit

^ Santa Cruz Blur XC

^ Santa Cruz Nomad
Local
Oxfordshire based K-9 Industries were present with a stand
showing off their K-9 Prototype DH rigs and the highly technological
designing and testing methods used. K-9 Industries advertise
themselves as 'MTB with Motorsport Pedigree' - K-9 certainly
utilise many design and testing methods utilised within motorsport
engineering. K-9 have designed their new frameset from the ground up
incorporating their new LA.Link design on a 4bar configuration
frameset. THe LA.Link allows the bike to work without platform
damping technology, it also allows the front and rear sus to work
together as one unit maintaining an almost constant wheelbase
throughout its travel. We met the K9 guys a few months ago at Aston
Hill whilst they were testing - they had some extremely complicated
looking computer software analysing the bikes down every run - they
could track you down the whole course monitoring the bike and how much
you pedalled, braked etc and once back at the top could readjust the
bike to set it up perfectly for the rider. The bikes have also been
full dyno tested.

^ Local Oxford based K-9 industries
It was great to see Empire Cycles present at the event also. I
have been trying to keep up to date with their new frameset progress
over the past few months. Empire has designed and produced prototype
framesets via castings...yes castings. Empire have now produced a
handful of prototype Empire cast downhill bikes have just been built
so that intensive product testing can take place over the winter
period and into next year. So far this project is
generating lots of interest and the bold look of the frame has
been a hit for sure. The previously released
CAD drawings really do not do the frame justice - the engineering
quality and detail that has gone into this frame has to be seen in the
flesh to be appreciated. The bike was on show at
the event, and was certainly getting a lot of interest. The bike is
still being tweaked and adjusted as testing continues as to get the
best finished product possbile. We wish the 2 man team behind Empire
Cycles the best of luck with the final testing and the finalising of
the design before mass production starts at the end of this year and
beyond....

^ Empire Bikes DH
Prototype frameset
Sunn bikes were also
present at the show, via distributor Ride Central - it was great to
see these bikes in the flesh. The Sunn Radical DH bike has been
creating a stir in the MTB world and forums for months now, it
certainly looks the business and seems to be creating quite a
following... Also on display were some Sunn XC bikes which look to be
of the highest quality with some good little finishing extras to boot.

^ Sunn XC hardtail bike
builds

^ Sunn
Another new company to our
shores was Bionicon Back Country Mountain Bikes.
Even though Bionicon arent that
well know, we happen to know they are a small company based in
the Bavarian Alps - although they are in a remote
location they have spread a network over the entire globe in
order to develop and produce their vision of
the perfect bike.

^ Bionicon Bikes
The Bionicon bikes utilise an on the fly adjustment of the whole
angles of the bikes - using a bar mounted switch you can effortlessly
alter the angles of the bikes from full on downhill attack mode to
front lowered cruising position.

^Bionicon bar mounted lever
Back in 1996
Bionicon bought their
first full suspension bike and only half a
year later did they start to think seriously
about how to optimize their daily rides,
as they were not satisfied with the uphill
performance. The rising front wheel on
uphill sections and a hurting neck drove the
Bionicon guys incase. Lots of brainstorming, doubts over
existing products and inspiration from nature showed
them the path towards suspension travel and
geometry adjustment as a way to optimize the daily ride, apart from
simply reducing weight. In 1999
Bionicon shifted their
development to the pneumatic link system you can see on this website.
It was more logical to adjust the front and the rear of the
chassis simultaneously as animals do. More then 20 different versions
were created. Winning the ISPO DuPont Brand
New Award 2000 for the most innovative sports product gave
Bionicon tons of PR and drove
them to bring this system into the market.
What's the difference ? In the downhill postion:
- centre of gravity shifted backwards
- up to 200mm suspension travel according to
model
- upright position on bike
- perfect traction
- no "endo" feeling in steep terrain
- high straight line stability from relaxed
head angle in downhill position
in the uphill position:
- centre of gravity shifted forwards
- suspension fork travel adjustment without
bottom bracket sinking
- upright position on bike
- perfect traction and reduced bob through
K.P.P (Kinematic Pedal Platform)
- front wheel stays firmly on the ground
- more effective breathing position
- 70 / 100 mm fork travel

^ Bionicon Bikes
Solid Bikes were also on display at the show. The Solid range is
now getting a good name out there, and many more are starting to pop
up in this country. The Solid frames are on many peoples wish list for
a new DH rig. Super tough, superb adjustability and some awesome
colours available!!!!

^ Solid Bikes
Brooklyn Machine Works (BMW) bikes were also on display. BMW bikes
are some of the most sought after dreamed about rigs in the world. The
hardtail frames are reasonably common over here, but the machine works
DH/FR bike shown opposite are still rare over here, maybe one reason
due to the price! These bikes are probably the toughest you will find,
and are hand built to precise specifications. Similar to BMW cars,
superb dedication to detail and precision! If you can afford one you
cant go wrong.
The machine work DH rigs run 24in wheels for tight cornering and
superb strength. One of the most striking features is the mad chain
line linked up via pulleys - this is to keep a constant tight chain
line for pedalling even when the shock is working, and also to prevent
chain slip or even loosing your chain at the worst.
At the end of the day, these bikes are like the marmite effect for
looks, but one thing is for sure, you will never break one in a
hurry....

^ Brooklyn Machine Works
Hope Technologies were at the show with a massive stand showing
off a very nice selection of many of their new products.
On display were Hopes new hydraulic brakes featuring all new calpiers,
redesigned levers and rotors too. Hope had a demo brake set up at the
show and the new Hope lever feels so much better than the old pro
lever of old Hopes.
Hope also had many of their other products on show including their new
aftermarket rotors, new reworked hubs, new CNC stems, and much much
more.
Also on show were Hopes new CNC bodied MTB lights which can be fitted
onto a new Hopes integrated stem too.
Hope had some nice displays on show including their CNC made 'mini
bikes' displaying many of their Hope Parts.
For the ultimate in precision
made top quality parts Hope is a definite definite contender, and
their British too!!!

^ New Hope Brakesets

^ Hope bling displays -
CNC galore
A nice company
to see attending the show was Pace Cycles.
Pace had a fantastic selection of kit on display including several
of their new framesets including the new 303 heavy duty HT frame, and
the 404 and 505 full bouncers.

^ Pace 505

^ Pace trail HT 303
Pace had a wide
range of their carbon fibre forks on display too, from the solid rigid
carbon versions right through to the FR u-turn models and everything
in between. Paces new 80mm carbon XC race fork was turning a few heads
too.
We were most
impressed by the new 404 and 505 full suspension frameset recently
bought out by Pace. The frames a good proven design including many
nice features and superb machining detail (see pic below). The
framesets looked tough but light, and were built with light Easton XC
tubing. The quality of the machining and welding can be seen the photo
below. The frames on show were fitted with DT Swiss air shocks, we
will have to wait and see in the near future to see what prices and
shock options Pace will have on their 404 and 505 frames. I know one
thing though, I want one!!!

Also on display was the DT Swiss
SSD carbon fibre air shock, weighing in at a feather weight 145grams
with all the options and gubbings attached required by the modern
mountain biker, including air sprung oil dampening, adjustable
rebound, lockout and remote switch capabilities.

^ Super light carbon
shock, very posh!
DT Swiss 190
ceramic hubs were also on display weighing in at a ridiculously light
310 grams the pair!!!! The XC racers will be happy. The hubs feature
sealed bearings and come as shimano centre lock as standard with
option 6bolt rotor conversion adaptors.

^ 310g/pair DT Swiss
Ceramic hubs!!!!
Locally based BALFA UK (Tring, Herts) were at the show, it was
certainly good to see them there!
On show were some amazing examples of custom bikes including the Avent
Vandal (Top Left, Yellow), the .243Racing SL HT (middle left, black), the Appalache Real (Bottom left, white), Avent Arson
(Top Right, red), .243Racing DH HT (middle
right, black) and the .243 FR HT frame (bottom
right, white).
Also on show was
some of the hottest custom parts available from the likes of
Dangerboy, .243, Bombshell and Acros.

^ Our friends Balfa UKs
stand
Element Bikes,
alloy XC hardtail on show (top) and an alloy XC hardtail frame with
carbon fibre rear end.
Both frames looked to be high quality framesets and appeared to be
good value frames too.
The carbon fibre
rear ended frame (the Nitron-OE) features carbon fibre
wishbone stay / seat stays / down stays, but still keeping alloy
dropouts - good idea to me. Integrated headset, disc only and neat
cable hose guides as standard. BB faced also.

^ Element bikes
Knolly bikes
DH frameset. Proven suspension design with 8-9inches of travel.
Super tough swing arm and adjustable replacable dropouts as standard.

^ Knolly
DMR Bikes
had a stand present, showcasing probably THE best of British
dirt jump and street frames and parts.
DMR have got
some nice looking new paint and graphics schemes for 2007 along with a
host of new parts and accessories.

^ DMR
Merlin Cycles, the Lancashire based Custom frame builder and shop had a
display of some of their custom built handmade Merlin XC hardtail
frames.
Merlin frames
are of the highest quality and are hugely popular on the XC trail
riding side of things. With various versions available at very
reasonable prices they are becoming hugely popular. Available in
various colours and specs, and available as frame only or very well
priced custom builds are available direct from Merlin themselves.

^ Merlin Cylces Custom
Build HT selection
Commencal had a huge
display on the go, with about 20 bikes on display, the Athertons race
team van on show and some of the Animal/Commencal Atherons bikes on
show also.
Some new models
for 2007, and certainly some nice paint jobs available too.
Superb
performing, well balance, great value bikes for all disciplines.
Supreme DH very successful on the DH race circuit, and the Meta XC
range are very popular with XC racers, Enduro Riders and Trail Riders
alike.

^ Commencal animal team
bikes

^ New Commencal DH rig

^ Commencal Meta 5.5
XC/FR Bike
24Seven bikes
had a good display, showcasing some of their great value for money
parts and frames. 24seven now offer super value complete off the shelf
DJ, 4X, Street and FR bikes which they had some of both on display.
Great value,
really good riding bikes, with superb specs to boot.

^ 24Seven DJ rigs
Other bikes
on display:

^ Ibis

^ Foes Fly

^ Trek Session DH
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