Cycle Show 2009 Event Report
Earls Court October 2009

Back for another year the ever popular Cycle Show returned to Earls Court London for another consecutive year, and of course we were there to find out what's what in the world of MTB for the 2010 season...

As previous years only one hall in Earls Court was in use for the show, but this year the hall was well packed out again with lots of exhibitors and displays.

The show had demo arenas for test riding various styles of bikes and there were also regular displays from some of the Worlds top BMX/DJ riders, and chat show style events on stage with some of the biggest names from all walks of life through the Cycling World including
Victoria Pendleton, Nicole Cooke, Lizzie Armistead, The Atherton Family and many others too.

The bike show is always a good excuse to spend a day exploring what manufacturers have on the cards for the following year and this year did not disappoint with plenty of shiny bikes to look at. In terms of what is new for 2010 the best way to describe the advancement is evolution not revolution, there are several subtle changes (mainly in paints schemes) with manufacturers refining existing designs, several of the big players had new XC bikes out in 09 and therefore little has changed for 2010. An area which companies seem to have jumped on this year is the commuter/ hybrid bike market, with an increased variety of exhibitors displaying new and expanded line ups, possibly a sign of the current recession where this sector of cycling is thriving as people look to ditch the car for a cheaper mode of transport.



Whyte Bikes

Whyte had a fantastic display of their full range of bikes including the 19 series, the E-120 series and the 905 series range.

The Whyte's for 2010 are sat in some fantastic colour schemes, and sporting some superb new components, most noted being the new Sram XX groupset.

The best Whyte on display for us was the brand new Carbon Fibre 19 Carbon Works XX. This is the flagship carbon XC Race hardtail featuring full XX groupset and full Easton composite finishing kit. The bike was set off with a stunning carbon, lime and white highlighted paint scheme along with the new RockShox SID XX 100mm fork with remote lock out control.
With a retail of £3999 its dear, but were sure it will be finding its way onto a race circuit or two this coming season.

For more details www.whytebikes.com



Hope Technologies (& Empire Cycles)

Hope Tech had a great deal to showcase this year. The main items on display were the new 20th Anniversary range of parts. This new range for the show was displayed in a very different yet stylish limited edition bronzed anodised finish.

Other neat parts and accessories on the Hope stand, were as always, a fantastic array of perfectly crafted CNC-ed parts including headsets, seat clamps, brake calipers and new brake levers. A new range of anodised colours are available too. Some nice new lights are also on Hopes stock list along with some very tasty Hope downhill race gear.

Also sat on the Hope stand was an Empire Cycles AP-1 full build bike sat in striking Hope green/grey/white paint scheme. We have featured an article on the EC AP-1 once before on bmtb. If your not familiar with this bike, the reason we are is that its a whole new concept technology to the MTB market. The AP-1 is a cast ally frame, a high-pivot swingarm, full-complement needle bearings. The bike features a beautiful one piece main frame and a hollow, section sand-cast aluminium swing arm. Also featuring on the frame are adjustable dropouts, incorporated cable routing, the custom graphics and even motocross-style brake carrier, the AP-1 is an engineering masterpiece.

http://www.hopetech.com/
http://www.empire-cycles.com/



Bianchi & Ducati Bikes

Bianchi has a great name for Road Bikes throughout the World, infact I would be surprised if you hadn't heard of them. However they also make Mountain bikes as well, and these are worth talking about too...

Bianchi had a full range of their Road and MTB Alloy, Ti and Carbon fibre masterpieces on a huge stand right as the centre of attention in the Earls Court Arena.

Along with the Bianchi branded bikes there was another bike brand on display along side, this name is more well known for its Italian style and purring V-Twin engines, the name, if you hadnt guessed already, Ducati.

Bianchi have been producing for Ducati a line of Road, MTB, Street, Junior and frame only Ducati Corse Bikes. The Ducati bike range includes 3 road bikes, 4 mountain bikes, 2 street bikes, and 4 Ducati Monster Junior Bikes.

In the Mountain Bike range there is the Scrambler XS, Monster 900 Carbon, and the Monster 800 and 700 models. Scrambler and Monster are the names of the 2 most famous Ducati Motorcycles.

On display at Earls Court this year was the Ducati Monster 900 Carbon Fibre XC Hardtail. Propped up on its stand it sat next to a very domineering Ducati 1198 Motorcycle.

You may remember our review on bmtb previously of the Ducati Corse Scrambler 140 Alloy full suspension bike, available still, but as frame only.

The Ducati range is available worldwide, but through a very specific dealer network.

More info on Bianchi and Ducati www.bianchi.com



Sram XX Groupset

One of the top components to be seen on the new high end bikes was the new Sram XX. This appears to be the most desirable MTB groupset on the market at the moment, and the XX setup is starting to appear on road applications too.

The XX range two-piece insert-moulded carbon composite construction crankset comes in at 694 grams. The oversized chain rings are CNC machined 7075 Aluminium blanks which are 2mm thicker than the competition. Other features included increased Bolt Circle Diameter  and a two-piece insert-moulded carbon composite construction. The XX chain rings are also very posh - prototype after prototype was built, ridden, and analyzed until Sram got it right. The outcome is a new lightning-fast and accurate front shifting design called X-Glide. We rode the demo setup version at the show, and yes the shifting is top notch indeed.

Front mechs to me are never that exciting, however this new XX one has been redesigned from the ground up and does deliver superb shifting, however again its had a lot of thought put into the design, and it has the daintiest of light weight mounting brackets to really help with the weight saving and fine tuning during fitting. Several mounts are available and it looks a tidy unit too.

The all new 2 piece forged magnesium XX brake calipers allow for greater stiffness and performance in an even more well refined lighter weight package. The XX calipers feature oversized pistons for more stopping power with less lever pull, which is claimed for easy one finger braking. Weight per brake is 288g with a direct Mount and a 160mm rotor. Light, powerful and good looking, if the price is right, they should be a major competition for Shimanos ever popular XTR groupset.

For more info on the Sram XX range and other ranges visit www.sram.com



Felt Bikes

Felt bikes are another great name in the MTB industry striving to go higher in the market and their bikes are certainly doing that job for them.

Felt had a very impressive stand including various road, time trial, commuter and mountain bike variants on display.

The Felt bikes across all cycling genres are sporting very impressive components and very eye catching paint jobs to boot.

One model that did catch our eye (pictured opposite) was the Felt Virtue model.

The Virtue is an all mountain/XC Enduro/all day bike running the Felt Equilink XC-trail full suspension. This is a 7005 double-butted aluminium frame with hydroform top tube and a very neat carbon fibre rear triangle. 130mm rear travel. 3 variants; the 1, 2 and 3 are available under the Virtue title, all as you would expect with varying spec from entry level MTB right through to a full on Fox 32 XT groupset machine.



Lapierre Bikes

Here we find another company with huge interest from the public, you, the riders.

Lapierre is also a name you have probably heard of. Danny Hart, one of the Countries best young Downhill racing talents won the 2009 World Cup Junior title aboard a Lapierre DH.

Lapierre has a fantastic range on offer for 2010 with everything from base level XC hardtails right up to and including full on Downhill Race level machines. Now you might think this isn't something new, most companies can offer this, but the Lapierre's come in at a very high quality with fantastic specs, superb level of detail and good prices to match.

The models under most interest from the punters at the show included the Froggy and the Spicy. Both are freeride/all mountain machines. The Froggy being the bigger brother with variants including rear coil shocks of 160 or 180mm of travel with heavy duty 180mm long travel single crown forks. The Spicer comes in with a Fox rear air shock with 160mm front and rear travel.

All the Lapierre bikes were of a superb design and a great attention to detail has been made during the design and manufacturer. A lot of the show bikes were displayed with many anodised parts throughout matching the paint jobs and decals to be found on each model. A very nice touch indeed.

For more info click over to www.lapierrebikes.com



Cube Bikes

Cube Bikes, a German company, were also on display, infact they had a huge display, showcasing every model in their range including all MTB and road variants.

MTB models of interest were the Reaction XC Hardtail series including carbon and 7005 alloy variants. These were extremely tidy hardtails including a very nice tidy semi-frame incorporated seat tube clamp.

 


The frames run 100mm travel and the bikes were running components from DT Swiss, Sram X9, Avid and Rockshox on the lower end models, with Fox 32s, Formula R1 brakes and Sram X0 on the high end models.

Also of interest were the Sting, Stereo and Frtizz models. These were the longer travel XC Enduro/All Day/All mountain bikes featuring 120mm travel (front and rear) on the Sting Teamline Racer, and 110-150mm travel courtesy of Fox 32s (Stereo model) and Fox 36s on the Fritzz Model). The Fritzz carbon fibre long travel (150mm front and rear) model is shown opposite.

More info www.cube.eu



Specialized

A name you all know. High end bikes and kit. For 2010 we are not let down. The MTB and road ranges look great for 2010 even if there are some odd colour and graphic options available. Sadly one of the carbon colour schemes looks really cheap this year on some of the Epics and Stumpy's.

The demo 8 II sat in the red and black colour scheme picture opposite was my bike of the show. I know its not a new design, its been out for a few years, but to me its the pinnacle of useable downhill bike design and desire. The matching 50/50 Specialized Monster race kit was also very cool.

As always Specialized also has a very impressive range of helmets, clothing, footwear and accessories for 2010.

www.specialized.com



RAW Bamboo Bikes

For those of you who like something different, how about a custom made bike made out of Natural Bamboo with hemp fibre lugs.

Each frame is unique and built to order. Bamboo is used to a light and strong alternative to metals, and the bamboo natural qualities give a natural vibration dampening ride when constructed properly into a frameset.

Available as complete bikes, s/s or frame only. Road of MTB versions available.

More info www.rawbamboobikes.co.uk  



FSA (Full Speed Ahead)

FSA have been making superb quality parts for years and for 2010 there is still no exception.

FSA had a great stand showcasing their produced delights very well.

Top of the viewing list was as always the K-FORCE Light Carbon Crankset (see right). The K-Force light crankset includes Monocoque carbon crank construction with hollow arms and oversized bearings, integrated 24mm spindle. The carbon is 3k weave with an attractive gloss finish, and the weight for all this bling, only 750g including the BB.

FSA also had various CNC-ed headsets, chain rings and so on on display along with various carbon fibre and alloy finishing kits including bars and seatposts, external alloy bearing cups, 100% CNC-ed chainrings

Some very nice carbon fibre saddles were also on display, including full glossed carbon and and a leather covered carbon version also.

www.fullspeedahead.com



Randoms & Interestings

Now we all know any kind of show reveals the sensible, the latest safety gear, the latest technologies and the best new kit for our racing and riding seasons. However shows, including our humble Cycle Shows also include some superb 'random' features. Top on the list of the day was a custom bespoke diamond clad chopper bike by Ben Wilson. The photo doesn't do the shine justice.

Also on the 'interesting' list was a company called QP offering bespoke tailored riding shoes, but not just any shoes. These were full leather 'dress shoes' with the option of cleat fittings for the fancy dressers amongst us.

Also at the show were Early Riders a local Henley based company manufacturing wooden bikes without training wheels. Many feature a custom motorbike style which is very cool. Their stand at the show was also very impressive with a 'wooden panel theme' with wooden workbenches and the little bikes were held in place by wooden vices. www.earlyrider.com

Other small yet cool things at the show were a huge variety of incredible cool electric bikes and trikes, I would have to write a entirely separate article to cover most, but there were some incredible designs, some good looking, others, erm, not so... but its great to see there are still many designs and uses for the humble bicycle with leads me on nicely to the display or historic and famous bikes from the Penny Farthing right through to machines such as the carbon fibre Lotus built time trial bike from 1992.


 

Overview

So for us the Cycle Show '09 comes to an end, if your reading this tonight the show is still on tomorrow Sunday 11th October so be quick...

For me the standout kit for 2010 is SRAM XX, the first groupset to be designed solely around a double set up. For racers this will certainly appeal, the set up is light, reduces the overlap in gears between chain rings and removes (when used with BB30) the chain line issues associated with running 42x32 or 22X11. The groupset isn’t just for racers though, and the 10 speed cassette (a work of machining art) has a 36 tooth cog, which allows creates similar ratios to that of a Triple and an 11-32 cassette. For those who are SRAM fans you will certainly like the new offering, and for those more familiar with Shimano you will possibly find that shifting is not quite as smooth but there is no doubting that’s in its latest offering SRAM has raised the bar, it will interesting to see how Shimano responds and what developments they bring to the table when the next generation of XTR is released (although we may have to wait until 2011 for that)

The show was a great success, a really busy day at Earls Court showcasing the best cycling has to offer at the moment.

There were plenty more fantastic bikes, parts and accessories along with cool stands and gossip from the day that I haven't covered in this report, and to that I must apologise, but if I covered every part and bike I had seen I would still be typing this....

...and typing.... and typing...

However do check back over the next few days as we will be adding more photos and manufacturer reports shortly.

So hears to the Cycle Show 2009, a great job done by all, and lets roll on Cycle Show 2010.

Regards
Scott
BMTB

 



Bianchi was pulling in quite a crowd at the show


BMX riders showing how its done


Whytes were shown off to their full glory. 19 XX in foreground


Hope 20th Anniversary gear 1989 - 2009


Hope liveried Empire Cycles AP-1


Bianchi XC-R


Ducati Monster 900 Carbon next to an 1198


Sram XX Groupset


Felt Bikes


Felt Bikes Virtue with Equilink Suspension System


The Lapierre Spicy


The Lapierre Spicy (front), Froggy (Middle) and DH (rear)


Cube Reaction


Cube Fritzz


Specialized Demo 8 II


Specialized S-Works Enduro


Raw Bamboo Bike


FSA headsets


FSA Carbon Crankset


Low rider bike by Ben Wilson


Mosqutio Bikes Pegoretti Road Bike with Barb Wire Custom Paint


Early Riders Wooden Kids Bikes with cool stand


Old and new


Cool Shimano wooden handled chain splitter


The Sram human statue...

 


 

 

 

 

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